To represent the fundamentals to revive a focus on core cutting and styling skills, ultimately driving in-salon services.
To create a collection based on truly unique references a series of images inspired by nature and the Universe, not the work of peers.
To inspire creativity whereby hairdressers connect with the world on a deeper level.
To challenge existing standards of beauty accentuating the raw-beauty of a woman.
The Inspiration and Thinking
With every collection I work to draw inspiration from sources other than the work of others. My team and I strive to create style, colour and texture previously unseen, and there is no better reference than the endless possibilities of Mother Nature.
With the objective of celebrating raw beauty, I delved deeper into global landscapes and how these are affected, organically, by natural disaster. With every piece of research, every new image, I formed a deeper connection with the theme bewitched by the beauty in these natural disaster-zones.
It is the Earths Tectonic plates where natural disasters occur their movement stimulating earthquakes, volcanic activity and mountain-building and therefore it made perfect sense for my collection to build on this title, evolving in shape and texture to reflect the impact of this fascinating occurrence.