Nicoletta Whitaker - Von Rot zu Blond

Wenn Nicoletta Whitaker vom Aureilo Salon eine Gastanfrage zur Tönung von Rot zu Blond bekam, wusste sie, das wird eine Herausforderung.

December, 2014 (New York, NY) – When Nicoletta Whitaker of Aureilo Salon had a guest

request to change her haircolor from red to blonde, she knew she was in for a challenge.  She informed the client that it would not happen over night and would take multiple visits, but both were up for the challenge and this is how it went down.


When any guest goes from an intense, vibrant, unnatural color to a more neutral tone, Whitaker suggests two things:


  1. Do it the RIGHT way, over a span of 3-4 visits, depending on the integrity of the hair. For the guest above, it took 4 appointments.
  2. Use color removers like Return from the Goldwell Elumen line instead of running straight to a lightener, the more color you can remove without using lightener, the better quality the hair will be in.


Existing Hair: The top left picture is the guest with her brightest red, her formula was Goldwell Elumen RR@ALL 40ml with 10ml PK@ALL.

First Visit: The bottom left picture was after a silk bath (equal parts of Goldwell Silk Lift Strong with 6% and KMS California Clarify Shampoo), after Goldwell Elumen was applied with heat for 20 minutes. 


Second Visit: The bottom right picture was after a full head of back-to-back foils using Goldwell Silk Lift Strong and 6% then 9%. This lifted most of the red out. Goldwell Topchic 6MB with 3% was then applied on the root to midshaft to neutralize any red left, and then ends were faded to a cleaner blonde with Goldwell Blonding Cream with 9%. 


Third Visit: Guest was given highlights (sorry, no picture).


Fourth Visit: Roots were touched up with Goldwell Topchic 12bm with 9% and a full head of highlights using Goldwell Silk Lift Strong with 6%. In between highlights Blonding Cream was pulled through with 9% throughout the hair to lift everything to a sparkling blonde. Then, a glaze of Goldwell Colorance 10V was applied to add shine and neutralize unwanted yellow tones (pictured on right, a beautiful sun kissed blonde).


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Salon professionals interested in private consultations or HI :) Media Solutions (a subsidiary of Patrick McIvor Color Studio, Inc.) can contact Specializing in social media and salonable haircolor, McIvor creates new experiential educational formats that highlight technology with technique and culture in the ideas he shares with stylists on how to build their businesses and take back their social networks by celebrating THEM. Website:; Facebook:;;; YouTube:; Twitter: patrickmcivor; Pinterest:


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